Treatment

Treatment

Film title: The journey of a Cheesecake

Crew: There are 3 people in my group who will be helping me create this. The two other people are Tessa Vernon and Tayla Montague, we have yet to decide who is assigned to which job.

Duration: This video will last 1 minute max.

Audience: Our audience will be anybody who is interested in how to create a cake and mainly for ages 10+. Can be watched by families or used as a step-by-step recipe. It would work best on a cooking channel and should be on in the day.

What it’s about: The 1 minute video will show and explain how a cake is created starting from when it is still in the ingredients bags/boxes up until the point of it being served in a bakery and ate. It would work well on the television because parents might be interested in using a quick step-by-step guide for a simple cake.

Suggested elements: It will be filmed and edited in a way to keep the audience interested. It will have added music and certain areas will be in fast forward if it is boring. Interesting people would be used to keep the audience gripped. Bakers would be used to create the cake and make everything look simple. The video will be very fun and lively. It is unusual as it treats the cake as if it is alive and shows the life and death of it.

Shooting days: It will not take too long to shoot this as it is quite simple. It will take approximately 2 days to film the cake in the making and 2 days to shoot in a bakery. It is a low budget video.